But first it is necessary to clarify the fundamental relationship with the customers. That means in plain language: how are called customers behind the scenes? Are there customers, clients or just prey? In a television documentary of broadcast Pally of the 01.08.2012 it was reported that for example bank customers internally gladly as LEO = easy-to-reach victims, A & D = old and stupid or sometimes as Muppets = morons are referred. For more specific information, check out Related Group. Such or similar designations, ultimately ensure that customers also are treated. Movie actress: the source for more info. It is a fallacy to believe that customers do not get with that. Of course, a solid customer orientation requires that this is based on a solid customer profile. It was always been in sales and marketing and since thousands of years nothing has changed because on technology and processes for creating customer profiles.
But how customers are named internally has a significant impact on how customers are treated. Even Walt Disney has enshrined before the opening on July 17, 1955 its Disneyland Park in Anaheim, that every visitor is a guest and should be treated accordingly also obliging. Alone this modified definition and the appropriate approach, which extends through all levels like a red thread and is stored with appropriate routines, procedures, and standards, makes the theme parks of Disney to a sustained success worldwide. Every individual park on the world is a genuine visitor or guest magnet that attracts several million visitors each year. Many guests come back again and again in the distance by an average of five years and usually bring new guests so that for 20 years the accommodation capacity from year to year will be extended by new hotels and resorts. In other words: You need something at Disney really make. But how can a small or medium-sized company with direct customer contact by an experience-oriented entertainment group learn now? Question: How can you not learn them? In the direct contact with customers, it’s not only on the internal designation of customers, but it also applies to head and heart of the customers.