Successful finale of summer actions around the growth mark Neu-Isenburg / Berlin, 10 September 2013 with an exceptional event in the heart of Berlin the summer campaigns of Pepsi MAX have experienced a successful conclusion. At the several hours Pepsi MAX Party Cruise on the spree, celebrated and danced around 200 exclusive guests aboard a specially prepared and were in the Berliners gathered along the banks and bridges with its exuberant mood. The dry and mild temperatures, free snacks and drinks provided the perfect setting for good mood on the floating dance floor. The beats of the DJ team Hangergang Soundsystem, known far beyond the borders of Berlin feat. The Bo announced the party ship from a great distance and attracted many curious on the spree. The crew with a small guerrilla action attracted additional attention: as the ship passed the seat of the major competitors of Coca-Cola, all party participants could get several dozen Pepsi Max balloons in the Berlin sky. The “most of the guests had got their ticket for the exclusive party at a different, also not everyday action by Pepsi MAX: beginning of August they were the so-called ice block challenge” appeared on Berlin’s Alexanderplatz.
While they had to free a can of Pepsi MAX within a short period of time from a huge block of ice using various tools. With the Iceblock challenge and the Party Cruise Pepsi MAX has set a refreshing course this summer”, says Robert Sadjak, Marketing Director at PepsiCo Germany. As brand with great growth potential, we have put Pepsi MAX in this year the focus of our marketing activities and are very satisfied with the implementation. The special actions have underlined the brand character well: Pepsi MAX as a companion for exceptional moments that you fully want to enjoy, without compromising. Just maximum taste without sugar.” PepsiCo Germany press contact: Robert Sadjak Marketing Director Frankfurter Strasse 190a 63263 Neu-Isenburg Tel + 49 (0) 6102 749 0 Agency: Hendrik Baumann trademark GmbH Hanauer Landstrasse 196a 60314 Frankfurt am Main, Germany Tel + 49 (0) 69 7104 880 78