Advertising space and its outdoor advertising, its form and production process is directly dependent on the location of signs, brackets and signs – namely, from the facades of buildings with their architectural features. Outdoor Advertising St. Petersburg, namely the Petrograd side, can be differentiated (although this distinction is rather arbitrary) at the location of the objects of our research – advertising. The first group – it's advertising media the two main streets: Grand and Kamennoostrovsky avenues. The second group of outdoor advertising – signs that small street adjacent to the Grand Avenue: Small and Chkalovsky Avenue, Grand Pushkarskaya streets, etc. A large and Stone Island avenues in historical and architectural point of view, these two are very different prospect. Large originally was built as a street trading and at the beginning of the XX century competed with garden on the number of shops and stalls.
In the mid-19th century, people lived on Kamennoostrovsky middle class shops here were smaller, and homes were representative than the Large. In the early twentieth century became a place Kamenoostrovsky expensive shops and summer mansions of St. Petersburg aristocracy. To date, this has no effect on outdoor advertising, it is almost identical in their execution. Stone Island and Grand avenues are first category architectural and historical significance. The city administration and local government agencies controlling the monitor placement of outdoor advertising, in KGA UEGS developed a unified concept of outdoor advertising along the Grand Prospect. This development was the decision of the typical modular advertisement for several commercial organizations, which will streamline the advertising and the facades of buildings clean of unnecessary signage. I would like to point out a few signs along the Grand Avenue, with an interesting design solution and production technology: shoes and sportswear in the Big 65 and Avenue 67. Get all the facts for a more clear viewpoint with Movie Star.
Impressive fashion and shop signs clothes in the house 55 (mix color, size and architectural competent binding channel letters does not obstruct the facade of the building), and a building with several different stores with quality signs closer to the top of the Big Avenue at the intersection with the street. Vvedensky, with marble throughout the first floor and a decorative illumination of the facade. The first group can also include advertising media Kronverksky avenue, street and street Dobrolyubov Kuibyshev. The streets of Petrograd side It was written in the guide on the Petrograd side of fifteen years ago: "If the collapse of the central avenues in countless small streets, get in provincial world with cheap eatery, penny komissionkami, green courtyard with benches. " Indeed, one can feel a sense of some being lost in space and time, which occurred at some Minor Zelenin, Pioneer or Minor Raznochinnaya. At the close of the market streets were a hearty lot of filling in his usual audience. Two enterprising students organized alkotury for foreign tourists. Foreigners were very happy, some go on these trips several times, and "guides" constantly change routes, making visits to Wineries in the Greater and Kronverksky brochures. Outdoor advertising is a simpler: a cheap and less quality. But gradually the situation is changing due to rising demand for its outdoor advertising by the owners of shops, cafes, etc. On the other hand, increased quality control advertising by the city authorities. Produced uniform requirements to sign for the central areas of the city. Significant role in the placement of outdoor advertising (signs and consoles) have become owners buildings, condominiums administration.