Customer acquisition with sales strategies – what you can learn from Apple for the sale and distribution of the world’s most successful seller of electronics, software and consumer electronics is Steve Jobs von Apple. He has sold about 6 million iPhones since last year. Analysts estimate that sales could rise by the end of the year to 12 bis14 millions. Demonstrating the fact that the capacity of the order books blew the pre-orders ahead of the launch of the iPhone which cult products and software from Apple now have. In addition, that nobody gets as much free PR by opinion-making media such as Apple.
How does he do that? What can you learn from this exception seller for your own sales and marketing? We made us a name so high probability selling (www.highprobability.de), to watch top seller at work. We show three specific observable behaviors by Steve Jobs, which have enabled him, as a formerly small niche provider how many great players Sony Ericson, Nokia, and BlackBerry easy to make in the shadow. 1. He concentrates attention this week was once again. His Steveness’ hold back one of his legendary keynotes (Monday 09 June, 2008). Before one arises we waiting Santa Claus a mood! \”.\” Relish big media like mirror, Star, focus, Suddeutsche, Manager magazine, and many more, speculating what this time pulls Steve out of the bag.
Countless discuss in forums and blogs. The rumor mill bubbling and waiting anxiously. Then comes Steve and presented the iPhone 3 g. Really no big deal, a upgedates Smartphone. But not half an hour later are already the first article on Spiegel Online, stars online, focus online, etc, enthusiastically reporting this revolution. Now, one might suspect the media are all purchased. But that is not the case. The opinion-making media report anyone worldwide as readily as on Steve, if he considers one of his keynotes again.