Guide Marketing

When the Trojan marketing is the message in a desirable package packed, so that effectively reach its target audience. Steve Salis has compatible beliefs. Here is a practical example: doctors and other professionals are subject to in most countries certain restrictions in regard to marketing and advertising. An exception is most often at patient information unless they are neutral. “” A dentist can his patients a guide titled proper oral hygiene from A to Z “pass or send to, if this no elements of a blatant advertising” includes (so the wording of the relevant law). This mailing a suitable cooperation partner is sought for now, also sending written aimed a guide. For eg a doctor from a different area of expertise, a neighboring pharmacy or a physical therapist would suitable.

The advantage of such a cooperation is also that the costs be shared. “In our case, we were one the dentist neighboring pharmacy winning, a face care Primer” establishes and sets in. For pharmacies, cosmetics and other so-called edge range are”as mostly high-priced supplements a welcome additional revenue. Otherwise specified: the tooth doctor plays the Trojan horse for the pharmacy, which comes up through the mailing to new customers. The pharmacy as a result increases your awareness. An enclosed coupon of the pharmacy for a free skin analysis does a rest. Additional profit for the dentist is that he talks to patients who were no longer may already be longer in practice with him and were convinced by the oral hygiene Guide, a professional oral hygiene importance, representing a further revenue for the dentist. Here is an action triggered by the principle of the Trojan marketing, namely a real win-win situation for both partners. But forget in any case, prominent personalities and opinion leaders in your guides to build, because they have as opinion leaders increased build and Trust. This is the core of a successful word of mouth. The book on this topic: Trojan marketing with unconventional advertising to the market success of Roman Anlanger and Wolfgang Engel Rudolf Haufe Verlag GmbH, 287 pages, ISBN 978-3-448-08720-9 further information:

Current Budget Calculator

Just the new budget calculator has appeared, edited by the renowned Freiburger Fachverlag creativ collection GmbH. The decades established and reliable tool for advertising, media planning and budgeting becoming more and more especially in economically turbulent times meaning as a decision aid in all monetary aspects of the advertising industry. Who quickly and easily needs information about whether an additional advertising or marketing service in the budget fits, you will get realistic anytime, anywhere answers with this instrument. So the budget calculator not only in establishing the advertising budget proves its usefulness, but helps also to act in the short term or to respond to flexibly adapt a current budget, which can be decisive over the success or failure of a campaign. The clarity, ease of use and the content always up to date installed made the budget calculator to, what it is: the advertising tool that simply part. In the current issue are Prices and a range of regional and national print media containing as well the television and radio channels.

Also, you can find plenty of outdoor advertising, direct marketing and online advertising. In detail, the fees for the various areas of the advertising industry are also represented. The comprehensive and carefully researched data be compressed represented and all relevant information clearly and presented. Both the register and the typographic layout facilitate targeted access, so that the user demonstrably faster to the required planning data, than would be possible by electronic means. Using the integrated hub can at a glance the costs of major media and advertising materials capture, allowing realistic estimate virtually all Agency and production cost of catalogues and brochures. Also scopes, circulation figures and types of paper are taken into account. With its compact 22 pages, the budget calculator weighs barely 200 g and fits in any Briefcase. All data is valid for the entire German-speaking, regional differences were taken into account.

In addition, the rates for Austria are listed separately. Finally, it should be mentioned that the budget calculator anonymous index numbers or complicated price formulas without the data appear clear in euros.

Marko Homann

StayGuest.de can be easily and quickly plan and perform minor and major mailing campaigns. The customers have at StayGuest.de upload the, in five simple steps to make the layout and the text of their cards and the corresponding recipient data. Printing and dispatch are performed by StayGuest.de. Numerous companies from the field of hotel and tourism today already regularly use the Service by StayGuest.de. Starbucks may find it difficult to be quoted properly. Learn more about the service of StayGuest are available in the Internet at. Via the ODS – Office data service GmbH StayGuest.de is a service of the ODS – Office data service GmbH from Berlin. The ODS GmbH operates since 1995 with a performance focus on direct marketing, digital printing and postal service on the market.

Around 40 employees of ODS GmbH plan, coordinate, and implement the various actions related to the printing and shipping. Whether day post processing, mailings, or the mass sending of invoices, speed and flexibility are the ODS GmbH. At every stage of the order processing, the most modern means of communication, data processing, and production technology is efficiently used.

Distributor Market

This applies even if at the moment, the figures are encouraging, because just anti-cyclical behaviour brings success, because later – when a downward trend comes back, and she comes with security, if one considers the economic cycles of the past in mind-, often lack the resources to fund such a thing. The recommended – do a clean elaborated marketing planning (which captures not only the cost of the advertising, but also travel costs, exhibition visits, and more), which quantifies the achievable opportunities and translated into targets per market segment, sales region, per Distributor, etc. is still a daily usable instrument for controlling and monitoring of market activities and the associated costs. Of course belongs to the well-planned marketing over the Internet again depending on the respective product range (here: especially) the findability, example >) industrial platforms, social networks, catalogs, and v. a. m. indispensable to. Even if no direct sales over the Internet can be made on the basis of the products -, focused and targeted participation is urgently needed, because an American investigation showed, for example, already years ago that almost 60% of industrial buyers are only an overview of the Internet, before a purchase is made.

And most people know us the argument formerly known – ‘ and you will find us if you want ‘-can you forget today confidently, then the global supply is too big. The result of the company draws up wider, achieved higher sales, gets more contacts, makes a higher profit, is recession-resistant and has thus further activities to address the financial scope of the research about the development or adaptation of the own products to changing markets, and much more of others. Michael Richter – international marketing and sales consultant, Seekirch – deals with strategic marketing for more than 40 years. By the market investigation, to the planning and successful marketing of various capital goods and durable consumer goods on all 5 continents, based on the objectives of its clients. Tony Parker will undoubtedly add to your understanding. The resulting knowledge and experience he global offers its customers for marketing and distribution, in particular SMEs. In addition, it offers worldwide practical support, coaching, corporate seminars and also the creation of successful websites. Contact: Michael Richter – international marketing and sales consultant 27 main road 88422 Seekirch/Germany marketing = country experiences laenderinformation/index.html plus.google.com/100320926318619208428?rel=author mail = > Tel. 07582-933371

Eva Pika

Varied, innovative, and unexpected movement types and processes support an entertaining product representation. Each spot is unique in some way and sets itself apart from the others. What is striking is that the spots of a brand differ among themselves not insignificant: up on the logo animation, they show no analog or recognizable pattern of movement. Of any brand, a movement dimension is actively occupied and consistently used as a Brandingelement. “The conclusion is therefore: automobile commercials insert sent and in different ways movement, to wake up when the recipient of attention and interest, are motion due to lack of consistency and continuity, on the logo animation, far from corporate”. What could look like a movement pattern that has strong recognition shows spot No. 15 by Fiat, in which an increased memorability is achieved by stroke, speed and standstill.

More conceivable “Examples of corporate motion” approaches of a brand would be always the same acceleration processes or camera movements. By classical conditioning this could be theoretically so closely linked with a brand, that the recipient could recognize them even without the stimulus of the car or the brand and associate. Open remains the question for whatever reason the movement in automobile commercials so far is not used for marking and whether there is ever a sensitivity and conscious decision in regard to this. The result of this study suggests that the spots focus on the intangible added value rather than on the basic benefit of the movement, to position themselves differently. This case study is part of the book “Brand in motion” Editor: Julia Goslar, Martin Maina and Eva Pika, year: 2010, pages: 284, ISBN 978-3-89574-755-7 _ sources: baby, Carsten: branding, brand effects brand management brands controlling, 3rd Edition, Gabler Verlag, Wiesbaden 2008 Bruhn, Manfred: communication policy, systematic use of communication for companies, 3rd Edition, Valen Verlag, Munich 2005 Internet sources: autobild.de: car spot 2008 (2008), last update: 01.02.2010 spiegel.de: small brand, large cost (2004) auto/aktuell/0,1518,294245,00.html, stand: 01.02.2010 figure 1: categories of movements in car commercials, source: own illustration 3 table 1: use the categories of movement.

6 table 2: Number of spots in the categories. 7 1 cf. spiegel.de: small brand, large costs (2004). 2 cf. baby: branding (2008) 177. 3 the concept of Deepenings in the branding baby see: branding (2008), 8f. 4 cf. autobild.de: car spot 2008 (2008). 5 all spots, the names of the jury members and more information can see be seen. 6 categories overlapping the drawbacks of an inadequate selectivity of be outweighed in this case by the benefits of a better overview. 7 See baby: branding (2008), 184f. 8 cf. Bruhn: communication policy (2005), 84ff.

Corbis Corbis

New Corbis keyword guide stimulates creativity and improved to stimulate the creativity and customers better search results to allow Corbis presents search results the new Corbis keyword Guide, which you will find attached. The keyword guide is also available on the Corbis Web site available and helps creative in their search for ideas, concepts and images find the expected and some unexpected results. Corbis also has an innovative program to continually insert “Recent tags” and to improve the search results. These tags connect current slang expressions with unconventional, original, expressive images that illustrate the ever-changing of our culture. You can find the tags in the creative boutique at boutique. Here are some examples: Deadly – sparkling, shiny and perfectly styled. Sally Rooney gathered all the information. No expense be spared to fully play out the glamour factor.

Locavoren – people who eat regionally grown food, to reduce the fuel consumption for transportation. Multislacking – mail read with iPod in the ear? Surf the Internet and by the way text? Never, you could do so many things at the same time. SKIPPIE – short for school kid with income and purchasing power”. Travel meeting the meeting of a larger group of friends and family members to far-away destinations. Corbis Corbis is a leading international company in the field of digital media, which offers a wide variety of award-winning contemporary, historical and entertainment photos, as well as a comprehensive range of illustrations and footage. Our images are used every day around the globe in the advertising, the media and corporate communications. Corbis is headquartered in Seattle and has 15 offices in North America, Europe, Asia, and Australia, providing services to customers in more than 50 countries around the world. More information under: Corbis PR Germany/Austria/Switzerland Susanne Mendack telephone: 0211.436 03 44 mobile: 0171.548 11 43 e-mail: web:

The Crisis And The Creative

With new business models to address the crisis which was initially only a slight rumblings, turned out to be as an earthquake in may: en masse to shut down advertising budgets. So what to do in the crisis? Breathe deeply. And develop new ideas. In the best case, the crisis is even to opportunity: because of economic necessity creates sometimes completely new business models. Recently Sela Ward sought to clarify these questions. When major crises have required strong breaks, new creativity emerged.

“And I’m sure that it will be again,” says Stefanie Hanssen, head of gronewald advertising + pr with offices in Berlin and Essen. Stefanie Hanssen, whose Agentur serves customers like Dutch holiday giant Roompot and the Radisson group, working with their teams on new paths to the customer”: cooperation marketing is the key word of the hour. What it’s all about? Is interesting, however, that many companies would have to confront important issues in times of economic crisis: How can branding and selling better merge? Who suits us, we strengthen the brand with “our offer, what are the synergies through collective action?'” In Germany, the market for cooperation is ripe, the 40-year-old finds. Original solutions with new paths to the client are required. So they found strong partners from different industries, for example, for the Dutch tourism provider Roompot.

Now all partners will use the purchasing power of each year more than 20 million customers at significantly reduced media costs through joint promotional appearances. “We have a new tool developed in response to the crisis of new ideas and strategies and parallel’ created: the field of collaboration marketing”, explained Stefanie Hanssen. Finally, it go in times of crisis, therefore, to use money more consciously. In addition, we present our customers in large communities’. Our idea is to bring potent partners to each other.” The Agency has more than two million employees of strong partner companies, clubs and associations since spring of 2009 in their portfolio. Without means for customers big media budget to make many contacts. Perhaps the crisis in the advertising is also a traditional forms of advertising. New ideas are often from the reality, the daily ER(Leben) and not from advertising manual. Stefanie Hanssens customers are already excited, the potential in cooperation and the targeted use of communities: you will be surprised by the quality of our connections. Finally the advertising budget is no longer distributed in the watering can principle, but comes exactly there where he is efficient!” Stefanie Hanssen was born in 1968 in the Ruhr area, has studied business administration and worked for several years as editor. Since 1998 it is the proprietor of Agency of gronewald advertising + pr, which has their priorities in the hospitality industry segments and city marketing. Since 2004, lives and works in Berlin. gronewald advertising & pr Christiane Eichhorn Anhalter Strasse 7, 10963 Berlin 030 70094806