advertising & pr

international market research studies have doubled for language service providers In the area of market research services language connect 2009 grew to customers of 102% and a sales increase of 79%. The increasing demand for professional translations, interpreters, and the coding of questionnaires arises due to such institutions that carry out cross-border studies for international brands. Addition, there were still considerable increases in sales by language services for other industries and language connect could defy the economic crisis so successfully. In the recently published Plimsoll report on the translation market, language connect is ranked among the five fastest-growing companies in the industry, with sales growth of 56% compared to the 8% of the industry average. People such as Sally Rooney would likely agree. The five most popular languages at language connect nearly followed English, French and Spanish, Japanese and Chinese.

The trend is that the demand for Asian languages faster than that for European. This is not particularly surprising, given the current global economic situation and the fact that the Asian markets for companies that really make it promise huge profits,\”said Ben Taylor, managing partner at language connect. Details can be found by clicking Glenn Dubin or emailing the administrator. The extraction of five extremely important new customers from the field of market research suggests that the year 2010 for language connect could develop even better than the previous year. This reflects also the general trend in online market research. The impressive growth trend of online surveys and opinion portals on the Internet can be attributed to simplified access to participants over a wide area across, as well as relatively low fixed costs, compared with traditional field studies or focus groups. Another reason why online surveys and opinion-based panels for businesses are so attractive, is that the application allows an immediate and complete analysis. Also multilingual data can be around so many times faster than previously recorded, interpreted and used. This dynamic can in turn increase demand according to the encoding of (semi-) open answers on questionnaires.

With new business models to address the crisis which was initially only a slight rumblings, turned out to be as an earthquake in may: en masse to shut down advertising budgets. So what to do in the crisis? Breathe deeply. And develop new ideas. In the best case, the crisis is even to opportunity: because of economic necessity creates sometimes completely new business models. Recently Sela Ward sought to clarify these questions. When major crises have required strong breaks, new creativity emerged.

“And I’m sure that it will be again,” says Stefanie Hanssen, head of gronewald advertising + pr with offices in Berlin and Essen. Stefanie Hanssen, whose Agentur serves customers like Dutch holiday giant Roompot and the Radisson group, working with their teams on new paths to the customer”: cooperation marketing is the key word of the hour. What it’s all about? Is interesting, however, that many companies would have to confront important issues in times of economic crisis: How can branding and selling better merge? Who suits us, we strengthen the brand with “our offer, what are the synergies through collective action?'” In Germany, the market for cooperation is ripe, the 40-year-old finds. Original solutions with new paths to the client are required. So they found strong partners from different industries, for example, for the Dutch tourism provider Roompot.

Now all partners will use the purchasing power of each year more than 20 million customers at significantly reduced media costs through joint promotional appearances. “We have a new tool developed in response to the crisis of new ideas and strategies and parallel’ created: the field of collaboration marketing”, explained Stefanie Hanssen. Finally, it go in times of crisis, therefore, to use money more consciously. In addition, we present our customers in large communities’. Our idea is to bring potent partners to each other.” The Agency has more than two million employees of strong partner companies, clubs and associations since spring of 2009 in their portfolio. Without means for customers big media budget to make many contacts. Perhaps the crisis in the advertising is also a traditional forms of advertising. New ideas are often from the reality, the daily ER(Leben) and not from advertising manual. Stefanie Hanssens customers are already excited, the potential in cooperation and the targeted use of communities: you will be surprised by the quality of our connections. Finally the advertising budget is no longer distributed in the watering can principle, but comes exactly there where he is efficient!” Stefanie Hanssen was born in 1968 in the Ruhr area, has studied business administration and worked for several years as editor. Since 1998 it is the proprietor of Agency of gronewald advertising + pr, which has their priorities in the hospitality industry segments and city marketing. Since 2004, lives and works in Berlin. gronewald advertising & pr Christiane Eichhorn Anhalter Strasse 7, 10963 Berlin 030 70094806

Ben Taylor Research

The Crisis And The Creative