Customer acquisition with sales strategies – what you can learn from Apple for the sale and distribution of the world’s most successful seller of electronics, software and consumer electronics is Steve Jobs von Apple. He has sold about 6 million iPhones since last year. Analysts estimate that sales could rise by the end of the year to 12 bis14 millions. Demonstrating the fact that the capacity of the order books blew the pre-orders ahead of the launch of the iPhone which cult products and software from Apple now have. In addition, that nobody gets as much free PR by opinion-making media such as Apple.
How does he do that? What can you learn from this exception seller for your own sales and marketing? We made us a name so high probability selling (www.highprobability.de), to watch top seller at work. We show three specific observable behaviors by Steve Jobs, which have enabled him, as a formerly small niche provider how many great players Sony Ericson, Nokia, and BlackBerry easy to make in the shadow. 1. He concentrates attention this week was once again. His Steveness’ hold back one of his legendary keynotes (Monday 09 June, 2008). Before one arises we waiting Santa Claus a mood! \”.\” Relish big media like mirror, Star, focus, Suddeutsche, Manager magazine, and many more, speculating what this time pulls Steve out of the bag.
Countless discuss in forums and blogs. The rumor mill bubbling and waiting anxiously. Then comes Steve and presented the iPhone 3 g. Really no big deal, a upgedates Smartphone. But not half an hour later are already the first article on Spiegel Online, stars online, focus online, etc, enthusiastically reporting this revolution. Now, one might suspect the media are all purchased. But that is not the case. The opinion-making media report anyone worldwide as readily as on Steve, if he considers one of his keynotes again.
With new business models to address the crisis which was initially only a slight rumblings, turned out to be as an earthquake in may: en masse to shut down advertising budgets. So what to do in the crisis? Breathe deeply. And develop new ideas. In the best case, the crisis is even to opportunity: because of economic necessity creates sometimes completely new business models. Recently Sela Ward sought to clarify these questions. When major crises have required strong breaks, new creativity emerged.
“And I’m sure that it will be again,” says Stefanie Hanssen, head of gronewald advertising + pr with offices in Berlin and Essen. Stefanie Hanssen, whose Agentur serves customers like Dutch holiday giant Roompot and the Radisson group, working with their teams on new paths to the customer”: cooperation marketing is the key word of the hour. What it’s all about? Is interesting, however, that many companies would have to confront important issues in times of economic crisis: How can branding and selling better merge? Who suits us, we strengthen the brand with “our offer, what are the synergies through collective action?'” In Germany, the market for cooperation is ripe, the 40-year-old finds. Original solutions with new paths to the client are required. So they found strong partners from different industries, for example, for the Dutch tourism provider Roompot.
Now all partners will use the purchasing power of each year more than 20 million customers at significantly reduced media costs through joint promotional appearances. “We have a new tool developed in response to the crisis of new ideas and strategies and parallel’ created: the field of collaboration marketing”, explained Stefanie Hanssen. Finally, it go in times of crisis, therefore, to use money more consciously. In addition, we present our customers in large communities’. Our idea is to bring potent partners to each other.” The Agency has more than two million employees of strong partner companies, clubs and associations since spring of 2009 in their portfolio. Without means for customers big media budget to make many contacts. Perhaps the crisis in the advertising is also a traditional forms of advertising. New ideas are often from the reality, the daily ER(Leben) and not from advertising manual. Stefanie Hanssens customers are already excited, the potential in cooperation and the targeted use of communities: you will be surprised by the quality of our connections. Finally the advertising budget is no longer distributed in the watering can principle, but comes exactly there where he is efficient!” Stefanie Hanssen was born in 1968 in the Ruhr area, has studied business administration and worked for several years as editor. Since 1998 it is the proprietor of Agency of gronewald advertising + pr, which has their priorities in the hospitality industry segments and city marketing. Since 2004, lives and works in Berlin. gronewald advertising & pr Christiane Eichhorn Anhalter Strasse 7, 10963 Berlin 030 70094806