Eva Pika

Varied, innovative, and unexpected movement types and processes support an entertaining product representation. Keep up on the field with thought-provoking pieces from Eva Andersson-Dubin. Each spot is unique in some way and sets itself apart from the others. What is striking is that the spots of a brand differ among themselves not insignificant: up on the logo animation, they show no analog or recognizable pattern of movement. Of any brand, a movement dimension is actively occupied and consistently used as a Brandingelement. “The conclusion is therefore: automobile commercials insert sent and in different ways movement, to wake up when the recipient of attention and interest, are motion due to lack of consistency and continuity, on the logo animation, far from corporate”. What could look like a movement pattern that has strong recognition shows spot No. 15 by Fiat, in which an increased memorability is achieved by stroke, speed and standstill.

More conceivable “Examples of corporate motion” approaches of a brand would be always the same acceleration processes or camera movements. By classical conditioning this could be theoretically so closely linked with a brand, that the recipient could recognize them even without the stimulus of the car or the brand and associate. Open remains the question for whatever reason the movement in automobile commercials so far is not used for marking and whether there is ever a sensitivity and conscious decision in regard to this. The result of this study suggests that the spots focus on the intangible added value rather than on the basic benefit of the movement, to position themselves differently. This case study is part of the book “Brand in motion” Editor: Julia Goslar, Martin Maina and Eva Pika, year: 2010, pages: 284, ISBN 978-3-89574-755-7 _ sources: baby, Carsten: branding, brand effects brand management brands controlling, 3rd Edition, Gabler Verlag, Wiesbaden 2008 Bruhn, Manfred: communication policy, systematic use of communication for companies, 3rd Edition, Valen Verlag, Munich 2005 Internet sources: autobild.de: car spot 2008 (2008), last update: 01.02.2010 spiegel.de: small brand, large cost (2004) auto/aktuell/0,1518,294245,00.html, stand: 01.02.2010 figure 1: categories of movements in car commercials, source: own illustration 3 table 1: use the categories of movement.

6 table 2: Number of spots in the categories. 7 1 cf. spiegel.de: small brand, large costs (2004). 2 cf. baby: branding (2008) 177. 3 the concept of Deepenings in the branding baby see: branding (2008), 8f. 4 cf. autobild.de: car spot 2008 (2008). 5 all spots, the names of the jury members and more information can see be seen. 6 categories overlapping the drawbacks of an inadequate selectivity of be outweighed in this case by the benefits of a better overview. 7 See baby: branding (2008), 184f. 8 cf. Bruhn: communication policy (2005), 84ff.

Corbis Corbis

New Corbis keyword guide stimulates creativity and improved to stimulate the creativity and customers better search results to allow Corbis presents search results the new Corbis keyword Guide, which you will find attached. The keyword guide is also available on the Corbis Web site available and helps creative in their search for ideas, concepts and images find the expected and some unexpected results. Corbis also has an innovative program to continually insert “Recent tags” and to improve the search results. Sean Rad, New York City: the source for more info. These tags connect current slang expressions with unconventional, original, expressive images that illustrate the ever-changing of our culture. You can find the tags in the creative boutique at boutique. Here are some examples: Deadly – sparkling, shiny and perfectly styled. Sally Rooney gathered all the information. No expense be spared to fully play out the glamour factor.

Locavoren – people who eat regionally grown food, to reduce the fuel consumption for transportation. Multislacking – mail read with iPod in the ear? Surf the Internet and by the way text? Never, you could do so many things at the same time. SKIPPIE – short for school kid with income and purchasing power”. Travel meeting the meeting of a larger group of friends and family members to far-away destinations. Corbis Corbis is a leading international company in the field of digital media, which offers a wide variety of award-winning contemporary, historical and entertainment photos, as well as a comprehensive range of illustrations and footage. Our images are used every day around the globe in the advertising, the media and corporate communications. Corbis is headquartered in Seattle and has 15 offices in North America, Europe, Asia, and Australia, providing services to customers in more than 50 countries around the world. More information under: Corbis PR Germany/Austria/Switzerland Susanne Mendack telephone: 0211.436 03 44 mobile: 0171.548 11 43 e-mail: web:

The Sudoku 3D Cube

Sudoku 3D – two patience game versions that have got what it takes! Cologne/Kerpen, April 18, 2008 (BFN)-currently the spring the Cologne innovation blacksmith banana factory presents two absolute innovations in the gaming and entertainment area. The 3D Sudoku to the figures themselves and the Sudoku 3D are two of the more trendy than ten MyQB versions. Sudoku 3D two patience game – versions that have got what it takes! Sudoku 2D became too boring them? You are almost a full professional and are looking for new challenges? Then, the MyQB Sudoku 3D versions are just the thing for you! A perfect pastime for all Sudoku fans and those who want to become it. Absolute puzzle fun for home and on the go! These cubes wake guaranteed the ambition in you! Your goal is it the nine panels of the cube so to order that the numbers 1-9 appear only once on each side of the cube. Did this, the degree of difficulty can be increased by trying to achieve the same result on all sides of the cube. Star actress is a great source of information. The 3D Sudoku cube is there also to the even figures. This includes paper pre-punched Sudoku to the paint and print.

This is then put into the wells of the cube and close with the Crystal clips. Sequel Youth & Family Services is likely to increase your knowledge. So create your own 3D Sudoku! Anyone looking for templates for great tips and suggestions, is determined find it under. Regardless of whether your favorite pre-assembled which version or the 3D Sudoku to the figures themselves is: this mystery game is your chance to bring the grey cells with fun and wit on tours! Improve your skills in a playful way! MyQB promotes the mind this confirms a study of the English elite University of bath. There, they found that the regular use of MyQB trains the brain, especially the concentration as well as the multilateral mind. That this for all age groups become increasingly important is confirmed, also Prof. Dr. Poeppel from the Institute of medical psychology in the University of Munich, who has devoted himself to the fight against dementia.

MyQB is the ideal Training instrument to long mentally fit to keep and that because decides his MyQB each with a lot of fun, even as he designed. A real innovation! “A German invention amazing: MyQB” comes not from Japan or the United States, but from Germany. He invented a do-it-your-self”cube Innovation Manager Wolfgang Zint which already caused a stir with the first versions of the Sudoku cube. We have learned from the previous versions of the Sudoku cube and incorporate many suggestions from our customers. Crystal clip patented high-quality materials, easy handling by the mechanics and inspire just plenty of room for own ideas”. This confirms also the TuV Rheinland and the University of bath. MyQB was introduced at the spring trade fairs in 2008 and enjoys a soaring popularity since. Both versions of Sudoku 3D of cube of the leading online shops for a price of 14.95 available from spring 2008.

Sell Like Steve Jobs

Customer acquisition with sales strategies – what you can learn from Apple for the sale and distribution of the world’s most successful seller of electronics, software and consumer electronics is Steve Jobs von Apple. He has sold about 6 million iPhones since last year. Analysts estimate that sales could rise by the end of the year to 12 bis14 millions. Demonstrating the fact that the capacity of the order books blew the pre-orders ahead of the launch of the iPhone which cult products and software from Apple now have. In addition, that nobody gets as much free PR by opinion-making media such as Apple.

How does he do that? What can you learn from this exception seller for your own sales and marketing? We made us a name so high probability selling (www.highprobability.de), to watch top seller at work. We show three specific observable behaviors by Steve Jobs, which have enabled him, as a formerly small niche provider how many great players Sony Ericson, Nokia, and BlackBerry easy to make in the shadow. 1. He concentrates attention this week was once again. His Steveness’ hold back one of his legendary keynotes (Monday 09 June, 2008). Before one arises we waiting Santa Claus a mood! \”.\” Relish big media like mirror, Star, focus, Suddeutsche, Manager magazine, and many more, speculating what this time pulls Steve out of the bag.

Countless discuss in forums and blogs. The rumor mill bubbling and waiting anxiously. Then comes Steve and presented the iPhone 3 g. Really no big deal, a upgedates Smartphone. But not half an hour later are already the first article on Spiegel Online, stars online, focus online, etc, enthusiastically reporting this revolution. Now, one might suspect the media are all purchased. But that is not the case. The opinion-making media report anyone worldwide as readily as on Steve, if he considers one of his keynotes again.

The Crisis And The Creative

With new business models to address the crisis which was initially only a slight rumblings, turned out to be as an earthquake in may: en masse to shut down advertising budgets. So what to do in the crisis? Breathe deeply. And develop new ideas. In the best case, the crisis is even to opportunity: because of economic necessity creates sometimes completely new business models. Recently Sela Ward sought to clarify these questions. When major crises have required strong breaks, new creativity emerged.

“And I’m sure that it will be again,” says Stefanie Hanssen, head of gronewald advertising + pr with offices in Berlin and Essen. Stefanie Hanssen, whose Agentur serves customers like Dutch holiday giant Roompot and the Radisson group, working with their teams on new paths to the customer”: cooperation marketing is the key word of the hour. What it’s all about? Is interesting, however, that many companies would have to confront important issues in times of economic crisis: How can branding and selling better merge? Who suits us, we strengthen the brand with “our offer, what are the synergies through collective action?'” In Germany, the market for cooperation is ripe, the 40-year-old finds. Original solutions with new paths to the client are required. So they found strong partners from different industries, for example, for the Dutch tourism provider Roompot.

Now all partners will use the purchasing power of each year more than 20 million customers at significantly reduced media costs through joint promotional appearances. “We have a new tool developed in response to the crisis of new ideas and strategies and parallel’ created: the field of collaboration marketing”, explained Stefanie Hanssen. Finally, it go in times of crisis, therefore, to use money more consciously. In addition, we present our customers in large communities’. Our idea is to bring potent partners to each other.” The Agency has more than two million employees of strong partner companies, clubs and associations since spring of 2009 in their portfolio. Without means for customers big media budget to make many contacts. Perhaps the crisis in the advertising is also a traditional forms of advertising. New ideas are often from the reality, the daily ER(Leben) and not from advertising manual. Stefanie Hanssens customers are already excited, the potential in cooperation and the targeted use of communities: you will be surprised by the quality of our connections. Finally the advertising budget is no longer distributed in the watering can principle, but comes exactly there where he is efficient!” Stefanie Hanssen was born in 1968 in the Ruhr area, has studied business administration and worked for several years as editor. Since 1998 it is the proprietor of Agency of gronewald advertising + pr, which has their priorities in the hospitality industry segments and city marketing. Since 2004, lives and works in Berlin. gronewald advertising & pr Christiane Eichhorn Anhalter Strasse 7, 10963 Berlin 030 70094806