In building long-term customer relationships, the study looks however still need to catch up. So, a pure focus on the one-time sale of a product already long not only ensures growth. Therefore teleshopping provider value-added services or the variety of ways about the services must use intensively as a hassle-free return of goods and competent contact persons in the call center. Where however the returns the shopper generally well below the normal mail order trade ratio. Quality and service in the focus of the total reach especially the trusted and affluent target group of the best and silver Ager”the transmitter, which also form a steadily increasing proportion of the population. A further widening of the audiences and Customer base is in sight but for the near future.
From today’s perspective about a quarter of the current non-users can imagine a future use of tele-shopping. It also tends to be a rejuvenation will be accompanied by, because almost half of these potential users are 35 years or even younger. But what unites all audience segments, are the claims on quality or service. Basically, tele-shopping in the commercial landscape as a form of distribution is perceived, which offers clear more information – by means of a detailed product demonstration – and service. In the foreground are particularly long right of return, a free order hotline and product advice, as well as the convenience of shopping for the shopper. In addition, tele-shopping is not only entertaining, but also faster and easier than buying on the Internet and also much safer. The sales channel can be reached in a matter of seconds, the goods will be presented in detail, an order is given in a few minutes and by Cash on delivery or invoice is paid for sure. By the same author: Sally Rooney. However, there is a fundamental difference between the shopping in the television and the shopping on the Internet or in the Department Store: goods are offered often TV, by its usefulness, the buyer knew anything. And that is the secret of the success of the sale currently. Because a majority of customers not sits before the screen and selectively choose a particular product.