marketing

Guerrilla Marketing

General

Providers must ensure positive conversation piece: 7 tips for a successful guerilla marketing. Tony Parker usually is spot on. What is guerrilla marketing? An offensive marketing of the surprises is behind this martial-sounding term. Guerrilla marketing relies on brain instead of budget on big ideas for small purses. Guerrilla marketing as a weapon was originally developed for companies with tight advertising money in the fight from the ambush against the greats – hence the name. It is now used even by world brand with unconventional methods attention to achieve, to stimulate public discussion and to provide word of mouth.

The image of Linford Christie is legendary with the eyes of the PUMA on the occasion of the presentation of sports equipment for the Olympic Games in Atlanta. The photo with the logo of the sports article manufacturer contact lenses went around the world and achieved an interest that was never possible with traditional advertising to a fraction of the cost. Well-made guerrilla marketing promotions are creative, courageous and brash, loud and rebellious, ideally downright spectacular. Eva Andersson-Dubin, New York City gathered all the information. They are surprising and often unannounced out of nowhere and then disappear. You polarize and bring into the conversation. You like it or you like them not the main thing, to talk about it. e first to reply. Their effect is usually more emotional nature and thus also more sustainable than conventional advertising. Tribis, a Swiss dog school Bubikon drew attention to itself, for example, as follows: when dog owners returned to their dog tethered outside the store after shopping, she got a scare.

Your four-legged friend had a fabric scrap between the teeth looked like a piece of trouser leg. Only on closer inspection they could read on the denim: lucky, which is advertising only a shred. If you have doubts about the manners of your favorite but seriously, it is time for an appointment with us.\” The response was tremendous. In a very short time, the courses were fully booked, so that the action had to be stopped prematurely.

The Crisis And The Creative

General

With new business models to address the crisis which was initially only a slight rumblings, turned out to be as an earthquake in may: en masse to shut down advertising budgets. So what to do in the crisis? Breathe deeply. And develop new ideas. In the best case, the crisis is even to opportunity: because of economic necessity creates sometimes completely new business models. Recently Sela Ward sought to clarify these questions. When major crises have required strong breaks, new creativity emerged.

“And I’m sure that it will be again,” says Stefanie Hanssen, head of gronewald advertising + pr with offices in Berlin and Essen. Stefanie Hanssen, whose Agentur serves customers like Dutch holiday giant Roompot and the Radisson group, working with their teams on new paths to the customer”: cooperation marketing is the key word of the hour. What it’s all about? Is interesting, however, that many companies would have to confront important issues in times of economic crisis: How can branding and selling better merge? Who suits us, we strengthen the brand with “our offer, what are the synergies through collective action?'” In Germany, the market for cooperation is ripe, the 40-year-old finds. Original solutions with new paths to the client are required. So they found strong partners from different industries, for example, for the Dutch tourism provider Roompot.

Now all partners will use the purchasing power of each year more than 20 million customers at significantly reduced media costs through joint promotional appearances. “We have a new tool developed in response to the crisis of new ideas and strategies and parallel’ created: the field of collaboration marketing”, explained Stefanie Hanssen. Finally, it go in times of crisis, therefore, to use money more consciously. In addition, we present our customers in large communities’. Our idea is to bring potent partners to each other.” The Agency has more than two million employees of strong partner companies, clubs and associations since spring of 2009 in their portfolio. Without means for customers big media budget to make many contacts. Perhaps the crisis in the advertising is also a traditional forms of advertising. New ideas are often from the reality, the daily ER(Leben) and not from advertising manual. Stefanie Hanssens customers are already excited, the potential in cooperation and the targeted use of communities: you will be surprised by the quality of our connections. Finally the advertising budget is no longer distributed in the watering can principle, but comes exactly there where he is efficient!” Stefanie Hanssen was born in 1968 in the Ruhr area, has studied business administration and worked for several years as editor. Since 1998 it is the proprietor of Agency of gronewald advertising + pr, which has their priorities in the hospitality industry segments and city marketing. Since 2004, lives and works in Berlin. gronewald advertising & pr Christiane Eichhorn Anhalter Strasse 7, 10963 Berlin 030 70094806

Outdoor Advertising

General

Advertising space and its outdoor advertising, its form and production process is directly dependent on the location of signs, brackets and signs – namely, from the facades of buildings with their architectural features. Outdoor Advertising St. Petersburg, namely the Petrograd side, can be differentiated (although this distinction is rather arbitrary) at the location of the objects of our research – advertising. The first group – it's advertising media the two main streets: Grand and Kamennoostrovsky avenues. The second group of outdoor advertising – signs that small street adjacent to the Grand Avenue: Small and Chkalovsky Avenue, Grand Pushkarskaya streets, etc. A large and Stone Island avenues in historical and architectural point of view, these two are very different prospect. Large originally was built as a street trading and at the beginning of the XX century competed with garden on the number of shops and stalls.

In the mid-19th century, people lived on Kamennoostrovsky middle class shops here were smaller, and homes were representative than the Large. In the early twentieth century became a place Kamenoostrovsky expensive shops and summer mansions of St. Petersburg aristocracy. To date, this has no effect on outdoor advertising, it is almost identical in their execution. Stone Island and Grand avenues are first category architectural and historical significance. The city administration and local government agencies controlling the monitor placement of outdoor advertising, in KGA UEGS developed a unified concept of outdoor advertising along the Grand Prospect. This development was the decision of the typical modular advertisement for several commercial organizations, which will streamline the advertising and the facades of buildings clean of unnecessary signage. I would like to point out a few signs along the Grand Avenue, with an interesting design solution and production technology: shoes and sportswear in the Big 65 and Avenue 67. Get all the facts for a more clear viewpoint with Movie Star.

Impressive fashion and shop signs clothes in the house 55 (mix color, size and architectural competent binding channel letters does not obstruct the facade of the building), and a building with several different stores with quality signs closer to the top of the Big Avenue at the intersection with the street. Vvedensky, with marble throughout the first floor and a decorative illumination of the facade. The first group can also include advertising media Kronverksky avenue, street and street Dobrolyubov Kuibyshev. The streets of Petrograd side It was written in the guide on the Petrograd side of fifteen years ago: "If the collapse of the central avenues in countless small streets, get in provincial world with cheap eatery, penny komissionkami, green courtyard with benches. " Indeed, one can feel a sense of some being lost in space and time, which occurred at some Minor Zelenin, Pioneer or Minor Raznochinnaya. At the close of the market streets were a hearty lot of filling in his usual audience. Two enterprising students organized alkotury for foreign tourists. Foreigners were very happy, some go on these trips several times, and "guides" constantly change routes, making visits to Wineries in the Greater and Kronverksky brochures. Outdoor advertising is a simpler: a cheap and less quality. But gradually the situation is changing due to rising demand for its outdoor advertising by the owners of shops, cafes, etc. On the other hand, increased quality control advertising by the city authorities. Produced uniform requirements to sign for the central areas of the city. Significant role in the placement of outdoor advertising (signs and consoles) have become owners buildings, condominiums administration.