But first it is necessary to clarify the fundamental relationship with the customers. That means in plain language: how are called customers behind the scenes? Are there customers, clients or just prey? In a television documentary of broadcast Pally of the 01.08.2012 it was reported that for example bank customers internally gladly as LEO = easy-to-reach victims, A & D = old and stupid or sometimes as Muppets = morons are referred. For more specific information, check out Related Group. Such or similar designations, ultimately ensure that customers also are treated. Movie actress: the source for more info. It is a fallacy to believe that customers do not get with that. Of course, a solid customer orientation requires that this is based on a solid customer profile. It was always been in sales and marketing and since thousands of years nothing has changed because on technology and processes for creating customer profiles.
But how customers are named internally has a significant impact on how customers are treated. Even Walt Disney has enshrined before the opening on July 17, 1955 its Disneyland Park in Anaheim, that every visitor is a guest and should be treated accordingly also obliging. Alone this modified definition and the appropriate approach, which extends through all levels like a red thread and is stored with appropriate routines, procedures, and standards, makes the theme parks of Disney to a sustained success worldwide. Every individual park on the world is a genuine visitor or guest magnet that attracts several million visitors each year. Many guests come back again and again in the distance by an average of five years and usually bring new guests so that for 20 years the accommodation capacity from year to year will be extended by new hotels and resorts. In other words: You need something at Disney really make. But how can a small or medium-sized company with direct customer contact by an experience-oriented entertainment group learn now? Question: How can you not learn them? In the direct contact with customers, it’s not only on the internal designation of customers, but it also applies to head and heart of the customers.
Live, Dresden, 25.09.2013 more and more organizers put on the opinions of your visitors react to customer opinions. At this year’s film nights in Dresden and Chemnitz the PAN GmbH carried out a survey with the mobile online survey tool feedback str. Live evaluation of surveys to the cinema program, service and catering serves to optimize during the event, as well as for the planning in the year 2014. Customer satisfaction with feedback str for the all-year visitor survey at the popular Open-Air event in Dresden and Chemnitz was the Spectos GmbH the organizers the survey tool feedback InStr available. In a period of two months, over 4,000 feedback could be popped on-site guests. The opinions, as well as the immediate analysis of the catering, the picture and sound quality of the movie and the General Service the Organizer. Without elaborate paper questionnaires, but through the use of hostesses with modern tablets and appealing promotional material on the spot, a high response could be recorded in the surveys. Spectos delivered the PAN GmbH by the use of the survey tool and the professional organization-valuable and high-quality information.
In the future, the results are used to improve service, quality management and marketing of the movie nights. Enabling the audience to submit feedback In advance of the events was created in cooperation of Spectos GmbH and PAN GmbH a concept for the integration of the guests to the customer satisfaction survey. In the film viewers were made aware through a trailer in the advertising block, attractively designed postcards, posters and desk-top stand on the polls. Users to the corresponding questionnaire was sent to the QR-code shown on all advertising materials and given short-link. About feedback str, every new customer opinions could be recorded and evaluated in real time. The PAN GmbH uses these reports to increase customer loyalty. We received a lot of positive feedback and suggestions for improvement. Feedback str is a beautiful Instrument to get helpful hints, which you quickly go can.
“, explains Irina Schneider, marketing manager of PAN GmbH. The successful use of feedback str helps the team of the movie nights to make the Open-Air event even more beautiful and to become an unforgettable experience for the viewers. About feedback str: About the software feedback InStr (www.feedbackstr.com/ de /) companies can simply and directly get a customer feedback, conduct customer surveys. If you would like to know more then you should visit Sohn Conference. Mobile questionnaires via Smartphone and tablet computer companies poll your customers service quality and satisfaction. Feedback company directly in the dialog may appear with their customers and react immediately. In contrast to the results are not public, but accessible only to the company. Feedback str is a product of Spectos GmbH and was launched in January 2013 of Spectos Managing Director Niels Delater in Dresden. Press contact: Spectos GmbH Theatre str. 6 01067 Dresden phone: +49(0) 351 320 25 0 fax: + 49 (0) 351-465-610 42 E-Mail: