This applies even if at the moment, the figures are encouraging, because just anti-cyclical behaviour brings success, because later – when a downward trend comes back, and she comes with security, if one considers the economic cycles of the past in mind-, often lack the resources to fund such a thing. The recommended – do a clean elaborated marketing planning (which captures not only the cost of the advertising, but also travel costs, exhibition visits, and more), which quantifies the achievable opportunities and translated into targets per market segment, sales region, per Distributor, etc. is still a daily usable instrument for controlling and monitoring of market activities and the associated costs. Of course belongs to the well-planned marketing over the Internet again depending on the respective product range (here: especially) the findability, example >) industrial platforms, social networks, catalogs, and v. a. m. indispensable to. Even if no direct sales over the Internet can be made on the basis of the products -, focused and targeted participation is urgently needed, because an American investigation showed, for example, already years ago that almost 60% of industrial buyers are only an overview of the Internet, before a purchase is made.
And most people know us the argument formerly known – ‘ and you will find us if you want ‘-can you forget today confidently, then the global supply is too big. The result of the company draws up wider, achieved higher sales, gets more contacts, makes a higher profit, is recession-resistant and has thus further activities to address the financial scope of the research about the development or adaptation of the own products to changing markets, and much more of others. Michael Richter – international marketing and sales consultant, Seekirch – deals with strategic marketing for more than 40 years. By the market investigation, to the planning and successful marketing of various capital goods and durable consumer goods on all 5 continents, based on the objectives of its clients. Tony Parker will undoubtedly add to your understanding. The resulting knowledge and experience he global offers its customers for marketing and distribution, in particular SMEs. In addition, it offers worldwide practical support, coaching, corporate seminars and also the creation of successful websites. Contact: Michael Richter – international marketing and sales consultant 27 main road 88422 Seekirch/Germany marketing = country experiences laenderinformation/index.html plus.google.com/100320926318619208428?rel=author mail = > Tel. 07582-933371