Risk – a key, essential element of commercial activity. Understand what the risk and the ability to benefit to risk is important. Human experience suggests that those who know how to take risks in time, is in big winner. Let's remember politicians resolute, brave generals, daring entrepreneurs and engineers, finally, examples of his own, where "none but the brave deserve the fair." The risk is not a whim and not a "nice gesture". In many cases, a decision involving a risk, it appears inevitable to avoid risky actions, without them simply can not.
Should, of course, do everything possible to reduce unwanted risk but if the actions with a risk, are avoided, it must learn to take risks prudently, having mastered the art and science of risk. Scientific analysis allows a clear distinction between justifiable and unjustifiable risk, and therefore, reap the benefits that can give reasonable risk. What are the causes of uncertainty that give rise to a risk? The first reason is uncertainty – the lack of knowledge, ie, incomplete, and we see our knowledge about the world. With this kind of uncertainty people faced long ago, in those days, when I first began to make informed decisions. After all, even then it was a hindrance of any undertaking.
Ignorance of the laws of nature prevented productive activities, not allowed to farm efficiently. And people began to seek all means to expel the uncertainty of their lives. The story of human development – Is, however, the story of the struggle with uncertainty. Revealing patterns in complex natural phenomena, science is more limited scope of this uncertainty: the establishment of the causes of river floods and astronomical phenomena, the discovery of the law of gravity and melting of metals caused much uncertainty to make room. Unfortunately, ignorance, ignorance is not the only cause of uncertainty. Suppose we are well aware of the situation and clear to us.